![]() In 1988, formed a fledgling management company and brought Dee, along with their sister, Chivon, on board as his founding partners. ![]() Full Surface Records founded by Swizz Beatz.The Definition of X: The Pick of the Litter The LOX ( Jadakiss, Sheek Louch and Styles P).In 2010 the Dean family relaunched the label as Ruff Ryders Indy, and has branched out into other areas, including Ruff Ryders Lifestyles (a sports bike organization), Ruff Ryders Films, Powerhouse Recording Studios, NatPro, a promotional company, and the Ruff Ryders to the Rescue Foundation. The label promoted the idea of all its acts being part of the "Ruff Ryders family", as evidenced when DMX won Best Rap Album at the 2000 Billboard Music Awards and was joined on stage by other Ruff Ryders when he went to accept his award. The Deans' nephew, Swizz Beatz, was the main producer for most of the acts. The label signed several more acts who consequently became successful, including Eve, Drag-On, and The LOX. The trio appeared to be following the blueprint of No Limits Master P : theyve formed their own label, assembled a cast of wide-ranging acts under its umbrella, and surrounded them with a variety of. Following DMX's signing to Def Jam, the management company started its own label. Ruff Ryders, the production team behind DMXs first two platinum-plus albums, made their bid for superstardom with Ryde or Die, Vol. Ruff Ryders began as the managers of DMX and The LOX.
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